Life magazine is one of the world"s most recognizable publications. From 1936 to 1972 the weekly publication of Life served as the nation"s foremost authority on cultural trends and the state of the American experience. It ceased publication until 1978, when it returned as a monthly until the year 2000. Since then Life has returned as a weekly, published in 70 newspapers across the nation. The company is also well-known for its many books on photography, writing and, in conjunction with Time, many self-help and "how to" volumes. Life magazine continues to be one of the most important publications in the country, both for its current issues as well as its back catalog. Researchers, designers, and the simply curious use Life magazine as a reference for style, trends, celebrity news, as well as the award-winning photography that first made the publication famous. By now there is hardly anybody in the United States who isn"t familiar with both the logo (white lettering on a red rectangle)